Day in the Life of a Commercial Broker

Ben Tracy • August 3, 2022

Everyday can be different in commercial real estate but there are a few aspects in our daily routine that stays the same.


For me my day at work starts off by checking my emails to see if any new leads have come in or current clients need information, I can take care of it right away. After I check my email I go over my call list and then start prospecting. 


Prospecting is one of the most important parts of my morning so that I can get new leads and start marketing my business. After finishing prospecting I take an hour to do any follow up calls I have missed or scheduled earlier. 


During the afternoon from 12:30 to 4 p.m. I reserve that time for appoints, calls, drafting LOI’s, review lease documents, more prospecting, or go see past customers/clients.


As the day starts coming to a close I plan for the next day, review my schedule for upcoming events, and make the next days prospecting list.


This schedule helps keep me in line so that most of my day is spent focusing on future clients while the other half is focused on my current clients. 


Some other things that can be thrown into the schedule are: showings, continual education, team meetings, etc. 


I have been working as a broker for over 15 years and have enjoyed every minute of it. 


Looking for a commercial broker or have questions? Connect with me today at 608.472.8240 or info@wicommercialgroup.com


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